Den0001 Reinoehl.1

Den0001 Reinoehl

Wed. July 8
Dear Mom & Dad
The plane was late in taking off – 8:30 but it only took 6 hours to get here. We spent the day looking around Carlisle and its shops. I was having a great time until I got my camera out to use it – DEAD BATTERY – Boy, did it make me sick. Billy has a 35mm I might be able to borrow. I can’t stand the thought of missing out on all this without a camera. The weather has been cloudy and a bit cool. We’ve had a few short showers today. Ethel is trying to fatten me up more with her good cooking. And we’re all having a laugh a minute. I hope everything went well at the hospital. Let me know if it doesn’t. It’s past 12pm. I’ll write more later – Joanne


Paved Pedestrian Area and Town Hall, Carlisle
Printed and Published by E. T. W. Dennis & Sons Ltd, Scarborough
Postmark: Carlisle, Cumbria | 10.15am | 9 July 1987 | British Deaf Association

To: Mr. & Mrs. R. Reinoehl, 222 Fourth Street, Shoemakersville, PA, USA 19555


One of Dennis’ sunlight saturated Photocolour cards of the 1980s showing the view of Carlisle city centre from the roof of Marks and Spencers (at a guess).  Despite the claim on the card title this is only the start of the pedestrianisation of the area and bright red buses and traffic still motor along Scotch Street and past the old town hall. 

In the week that Carlisle Cathedral revealed the USA as the top overseas nation for visitors in 2019, here’s a postcard from one American visitor being sent back home to Shoemakersville, Pennsylvania. Although she’s been around the shops there clearly isn’t a decent camera shop in town and panic has set in over her dead battery. Did she ever manage to get some snaps of her visit?

The postcard was posted in July 1987, but is clearly already a few years old by then and the view that Joanne saw would’ve been very different. In the 1980s half of the section of shops along the right hand side were demolished and replaced by The Lanes Shopping Centre, which opened in late 1984. The first swathe of pedestrianisation took place in 1973 and Stansfield’s shop (on the right) collapsed in the late 1970s so this puts the image on this card in the mid-1970s. Another clue to the date of the photo is the small striped tents standing in front of the Old Town Hall which were part of the city’s Great Fair celebrations, a tradition revived in 1975. It isn’t unusual for an image to be reprinted by postcard publishers years after it was taken, but it’s maybe time Dennis updated their image bank in this case.